May

2

Learn Direct Response Marketing from the Expert

Filed Under Copywriting, Web/Tech | Leave a Comment


This week’s web resource comes from a man widely known as “America’s top copywriter,” Bob Bly.

Take a minute to visit Bob Bly’s website and sign-up for his popular newsletter (scroll to the bottom) for great tips on direct response marketing.

Last I read, Mr. Bly’s e-Newsletter reaches well over 30,000 subscribers and offers online and offline marketing ideas for getting a greater pull from direct response.

While you’re at it, you might check out one of Bly’s books in print, Internet Direct Mail.

Know about a great online resource for copywriting, information marketing, or internet business success? Send me a line today!

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May

1

The Information Marketing Business System

Filed Under Marketing Strategy, Copywriting, Information Products, Online Business Ideas, Information Marketing | 4 Comments


We all love systems - they make life easier!

In all parts of my business, I think in terms of systems whenever possible to conceptualize the total process.

The best thing about systems is repeatability. If you can handoff a simple checklist with instructions, you have a fantastic system. Of course, this is the key to any entrepreneur’s success…

Here’s a simple system for marketing information on the web:

1. Pick a Niche
You must begin by picking a topic. It’s best to research before jumping in, but sometimes you have to lead with your heart.

For an excellent discussion on picking a niche, check out Sterling & Jay’s Internet Business Mastery podcast – Episode #26.

2. Write a Blog
With a comfortable niche in mind, it’s time to start building your presence on the web.

Blogging is the easiest way to get started. Blogger and Wordpress both offer free blogging sites on their domains, but I strongly recommend getting your own URL and implementing the free software on your own.

3. Market Affiliate Products
Let your blog-website also serve as an income generator by building affiliate links for other information products in your niche.

This is a great way to earn some cash upfront as you begin building your own products and services at the backend of your sales funnel.

4. Learn Copywriting
I’ve said it before, and I’ll say it again: Copywriting is the most important skill in the info marketing world.

It’s not necessary to become a world class copywriter, but you will need to read a handful of books on the subject and learn from the experts.

Of course, you can always hire a professional to help, especially for those critical sales letters.

5. Create Your Own Products
OK – so the blog is posting new content to your site every day, you’re making some affiliate sales, and you have a basic understanding of copywriting principles – now it’s time to build the core of your business…

Create your first information product! Ebooks are a great place to begin, but you can also shoot higher and begin with a full blown CD/DVD package if you’re so inclined.

Each niche lends itself to different types of info products. Let your niche be your guide in this place.

6. Rinse and Repeat
Some folks prefer to concentrate all of their efforts in one niche area, while others like to branch out.

This is entirely up to you, but either way you should still “rinse and repeat” if you expect to watch your numbers grow.

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Apr

25

Find the Top Keywords for Your Next Information Product or Website

Filed Under Copywriting, Affiliate Marketing, Information Products, Blogging, Information Marketing | Leave a Comment


Here’s a classic keyword tool for your information marketing success:

Overture Keyword Selector

Many of you may already know about and use this keyword generator, but I’m often surprised by how many still don’t.

If you’re not thinking in terms of “top keywords” for your projects, you may be missing the boat in a big way.

Try out Overture and start enhancing your blogging, web development, and information products today!

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Apr

18

Partner with an Expert, Master the Info Product Business, and Build a Profitable Sales Funnel

Filed Under Marketing Strategy, Online Marketing, Copywriting, Web/Tech, Information Products, Online Business Ideas, eBooks, Creating Wealth, Information Marketing | Leave a Comment


These are real treats for you this Wednesday! I’ve had the joy of stumbling upon a few great web resources over the past week that have truly impressed me. Click your heart out…

Dan Kennedy’s Unbelievable Free Gift
I refer to this first link as an opportunity to “partner with an expert” because Dan Kennedy is THE expert. Visit his website today and sign-up for what Dan himself is calling a “the most incredible free gift ever!”

InfoMarketer’s Zone
Now that you have Mr. Millionaire-Maker on your side, it’s time to start working on that information product you’ve been putting off. I’ll be honest: I just came across this subscriber-site today and I am not a member (yet!), but this definitely looks promising. Take a look and start building your information product empire!

Sales Funnel Article
Yaro is at it again. I can get enough of this guy… Entrepreneur’s Journey is such a key resource for Internet Entrepreneurs, you should already know about this latest series from Mr. Starak’s site. If not, check out part one and part two AND part three now!

Enjoy!

If you have any recommendations for next Wednesday, send me a line.

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Apr

17

5 Secrets to Information Marketing Success

Filed Under Marketing Strategy, Copywriting, Information Products, Information Marketing | 1 Comment


If a secret belongs to a select group of people “in the know,” then these 5 secrets are still pretty well kept.

Sure, maybe you’ve heard all of this before, but did you really? And even if you did, did you implement each and every one right away? Thought so.

Here’s the review:

1. Study the Experts
We all must start somewhere, and learning from those who have made it should be on the top of everyone’s list.

Not surprisingly, this is the greatest roadblock to the success of so many who simply insist on learning the hard way.

As the well rehearsed saying goes, “Don’t reinvent the wheel!” Reach for an expert’s latest book, audio program, newsletter, ebook, or workshop to get you going. And keep going back for more!

2. Learn Copywriting
Maybe you’re not going to work for the Ad Agency downtown, but you will need to master the art of persuasion.

The very core of marketing is copywriting. Start here and you won’t be disappointed in the amazing results of your next sales page.

This is also crucial and actually quite easy. But, again, trust the experts!

3. Pick a Niche
With the explosion of the web, it seems like there’s a new niche growing out of an old niche every day. In the world of information marketing, the niche defines everything.

In some ways, this is the only place where you have to dig in and do something different. Just take someone else’s approach and find your own angle.

Remember: this is an information economy! The rate of inflation is growing…

4. Plan Your Attack
What is your marketing objective? What is your sales funnel? What are you trying to achieve? Where do you want to go? Who is your ideal customer?…

Ask yourself all of these questions and more as you dig in and figure out what you really want out of all of this.

Setup a clear profit strategy. As one information-marketer once said, “Your in business to make money – it’s as simple as that.” He’s absolutely right. So where are your dollars today?

5. Refine Your Skills
Once you’ve been “around the block” a time or two, you’ll begin to find your own way. But don’t stop there! Keep learning from the masters – keep developing your copywriting – keep creating and recreating your niche areas – and definitely keep planning the next attack!

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