What is Time? (An Entrepreneur’s Definition of Freedom)

Time is money. At least that’s how most people see it. And to a large degree, it’s true.

I’d like to take this concept one step further – time is *everything.* Brian Tracy put it best when he quipped, “It’s not ‘time management,’ it’s ‘life management.’” Couldn’t have put it better myself, Brain. At the end of the day, it really is about life.

During my very early days of college, I had one of the worst jobs of all time: insurance claims processor. At the time, the money was great, but frankly, the time sucked.

This was the first and last time I worked a standard 8-5 job. Never again. Never.

During a break one day at the insurance office, a co-worker (co-slave?) turned to me and he said, “So much happens out there [pointing to the city beyond our fortress-like office building] while we’re in here. So much.” He was right. And I was suddenly very aware of how imprisoned I felt in the routine of that cubicle nightmare.

Two days later, I marched into that office, removed my things from the desk, and walked out – never to return again. Never.

He was right.

That was perhaps the first moment it occurred to me that I really didn’t want to live my life that way. That is, as a slave to somebody else in a never ending time-for-money exchange.

Of course, I soon learned that money was important, and so I soon found yet another time-based job. But I always found a way to implement Jedi-like approaches to managing my time (my life!) on those jobs – from working for more tips to “stealing time” for personal and/or business building tasks. In short, since then I’ve never worked a job where I didn’t make time management a serious priority.

My whole life is really about maximizing productivity, and I think it’s made all the difference. The trick really lies in learning to be uber-productive in one place – almost to a fault – so that you can create more and more time for yourself that doesn’t belong to somebody else. The trick is to seek out and create freedom. Freedom is what we really want.

Even when entrepreneurs go to work on business projects we are still working for somebody else. Sure, maybe we’re creating a business and that’s something we love to do, but so long as the purpose is profit, we’re really working to please the customer. The freedom there is quite slippery indeed.

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Once you have registered for 642-845, make sure you study well as you will also be able to attempt PMI-001 with this preparation. This holds true for 156-215 in context to SY0-101 as well.

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