Info Product Brainstorm

Product development is a crucial area in any business. Investing plenty of time in the initial phases of product creation can make or break the success of your release to the market.

I have been hard at work in developing my next information product and thought I’d share some of my insights into that very important first step: brainstorming…

1. Generate a list of niche areas based on your own expertise and interests.
It’s always best to look to your own life in the early stages of brainstorming. The idea here is to chase something you’re actually interested in from the start. The greater your own level of interest, the longer you’ll manage to sustain the idea over the course of its “shelf life.”

2. Choose one specific area and solve one of its problems.
Sometimes the obvious move from step one to step two lies in solving a problem in the first place. If you generate a list of 10 interest areas in the step above, but only one seems to have a problem you’re interested in solving, you’ve already narrowed the list.

Also: avoid getting “hung up” on the problem itself. The trick here is to effectively combine productive problem-solving with attentive market research. You’ll see what I mean soon….

3. Develop some general ideas for products.
Perhaps the best way to approach problem-solving by product-idea is to put yourself in the market. Become your own customer. Ask yourself, “If I were searching for a product to solve problem X, what would I want in the product? What benefits would I look for? How would I want to get the product/solution?” And so on.

When you arrive at a good idea (hopefully, a few good ideas) it’s time to start testing - the next phase in the product development process. We’ll look at that process in a later post.

Happy brainstorming!

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