Building Purpose into Your Business

I’m not a fan of “life purpose” as the singular source for personal direction and fulfillment. So much about “life” and “purpose” changes in our fast-paced societies that anything suggesting permanence makes me suspicious.

I prefer to think more in terms of “strengths” and “assets.” Yes, these key areas also change throughout life, but at least these have some staying power.

Without a doubt, the most successful businesses are founded and managed by those with a core strength in that area. In other words, the business owner is not just in it for the profit – there’s a driving purpose or force behind the business before there is a high-level of profit.

You might also think of your life purpose as more of a theme. I’ve always appreciated the word “theme” because it helps to make something clear without forcing unnecessary boundaries around an idea or experience.

In my own business development, I have found it helpful to have an over-arching theme help guide me along by providing a core area of interest that is also flexible enough to help me remain open to some projects that don’t exactly fit the mold.

Since choosing www.mindfulentrepreneur.com for this site, I have found the theme of “Mindfulness” to be fruitful in so many different and satisfying ways. Not only do I enjoy thinking about products and services that might contribute to the lives of others, but I also enjoy applying these same interests to my own life. I’m sure you’ve gathered that by now. ;)

Truly, I don’t think entrepreneurs can help but to build purpose into business – it’s just what we do. But I will say that if you’re having any trouble moving forward in your own progress, this may very well be your hang up.

What’s your business focus? What’s your theme? What’s your life purpose?

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