How the New Rich Define Success


I just finished reading Tim Ferriss’ book The Four Hour Work Week, and I am totally overwhelmed.

This book came at a crucial point in my development as an entrepreneur - a point when the most important question has been, “What do I really want to achieve?”

For most internet entrepreneurs, money is the ultimate end (or at least we behave that way). And, hey… there’s certainly nothing wrong with money. We all want to be rich, right?

What I appreciate most about The Four Hour Work Week is just how seriously Tim Ferriss takes this question. His answer: “Yes, we do want to be rich, but the concept has no absolute value.”

Instead of appealing to the typical business-building mantras of “work hard,” “save it all,” and “invest in the future,” Tim offers the rest of us a quick glimpse into his own life and the lives of others like him.

He calls this group The New Rich.

(I love how cleverly Mr. Ferriss alludes to that antiquated and rather negative term, nouveau riche.)

Just how does “The New Rich” define success? It’s all about lifestyle, baby!

First, I want to strongly recommend that you stop whatever you’re doing today and get the book. Read it today and then spend tomorrow totally revamping your business plans and goals to reflect your own version of Tim Ferriss’ four-hour week.

Start with baby steps - that’s my goal! Then, let me know how it goes.

(Oh- and pay special attention to Ferriss’ insistence upon an “information diet.” I believe this is particularly important for the internet entrepreneur!)

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