The Information Marketing Business System


We all love systems - they make life easier!

In all parts of my business, I think in terms of systems whenever possible to conceptualize the total process.

The best thing about systems is repeatability. If you can handoff a simple checklist with instructions, you have a fantastic system. Of course, this is the key to any entrepreneur’s success…

Here’s a simple system for marketing information on the web:

1. Pick a Niche
You must begin by picking a topic. It’s best to research before jumping in, but sometimes you have to lead with your heart.

For an excellent discussion on picking a niche, check out Sterling & Jay’s Internet Business Mastery podcast – Episode #26.

2. Write a Blog
With a comfortable niche in mind, it’s time to start building your presence on the web.

Blogging is the easiest way to get started. Blogger and Wordpress both offer free blogging sites on their domains, but I strongly recommend getting your own URL and implementing the free software on your own.

3. Market Affiliate Products
Let your blog-website also serve as an income generator by building affiliate links for other information products in your niche.

This is a great way to earn some cash upfront as you begin building your own products and services at the backend of your sales funnel.

4. Learn Copywriting
I’ve said it before, and I’ll say it again: Copywriting is the most important skill in the info marketing world.

It’s not necessary to become a world class copywriter, but you will need to read a handful of books on the subject and learn from the experts.

Of course, you can always hire a professional to help, especially for those critical sales letters.

5. Create Your Own Products
OK – so the blog is posting new content to your site every day, you’re making some affiliate sales, and you have a basic understanding of copywriting principles – now it’s time to build the core of your business…

Create your first information product! Ebooks are a great place to begin, but you can also shoot higher and begin with a full blown CD/DVD package if you’re so inclined.

Each niche lends itself to different types of info products. Let your niche be your guide in this place.

6. Rinse and Repeat
Some folks prefer to concentrate all of their efforts in one niche area, while others like to branch out.

This is entirely up to you, but either way you should still “rinse and repeat” if you expect to watch your numbers grow.

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