Maximize Your Self Concept for Business Success


Your business success depends upon how you see yourself every day.

This notion sounds very simple and even smacks of traditional self-help approaches to life improvement, goal setting, and so on. Yet much of the personal transformation literature available focuses almost exclusively on changing specific parts of who you are.

If you are an entrepreneur, for example, a lot of what you read about in the success genre tells you how to make it, how to achieve your dreams, etc. Even if you experience some luck with these methods, you’re likely to find yourself right back where you began before too long.

Your self concept is essentially that collection of ideas you hold about yourself and carry around with you every minute of every day. Although you might spend more time thinking positively or visualizing success, the core concept will remain the same until you go to work on it.

I just finished my audio copy of Maxwell Maltz’s revised classic work, The New Psycho-Cybernetics.

Maltz’s approach to self improvement psychology is specifically targeted to redesign (to reprogram) your self concept. I can think of no other self help book that points directly to the core issue in such compelling and clear ways.

I have listened to this book at least three times now, and each time I find myself experiencing new revelations and making new connections.

As for its application to the business world, this new edition is edited by Dan Kennedy, the world renowned copywriter and marketing expert. Kennedy swears by the Psycho-Cybernetics methods and attributes a large part of his business success to his own application of mental re-programming.

Behind every successful business, from the largest corporations to the smallest solo entrepreneur projects, you will ultimately find people who have maximized self concept.

Related Articles: