Copywriting for the Online Eye


Readers hate monitors. They just don’t have any choice. We’d all much rather curl up with a book or magazine, hold it in our hands, and let the words pour easily into our eyes.

But you just can’t get Seth Godin’s blog in paperback. At least not yet.

That means learning copywriting for the web is a must for any internet entrepreneur. And it doesn’t matter if you’re into information marketing, building websites, or blogging – the same principles apply.

Since you’ve heard it all before anyway – a (or have you?) - here are three simple tips you absolutely must follow to keep your readers reading:

Headlines Don’t Matter!
Actually, they do. And the fact that you’re reading this text underneath proves the point.

Titles and headlines are perhaps the only thing most readers will actually read. I really don’t think there’s any science to this – it’s truly an art. The most important thing is that you’re paying attention when you create pages and blog entries. And don’t forget about subheadlines…

Font is Always in Your Face
Choosing the right font for your site can make or break the reading experience. Your font can go a long way towards communicating your message even before the reader starts “getting it.”

Are you going for a tech-look? Is your message casual but important? Are you trying to garner trust and confidence?

Stick to one or two font-themes per site to keep it consistent.

Your Readers Don’t Really Read
But they’re “readers,” aren’t they? I thought so too. In the modern world, and especially in the online world, “to read” really means something more akin to “scanning.”

It sounds like a hell of a problem, but it’s really not. If you know how to make effective use of bold, underlining, colors, font increases, etc., then you can actually help these busy readers find what they’re searching out. Put another way, you can lean on their laziness as a means of getting them to read what you want them to read.

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