Your Niche Website is a Gold Mine for Info Marketing Data


I have turned my focus to information marketing in the past month.

Nothing is more important in internet business than defining your niche. For me, “info marketing” best captures my work as an internet entrepreneur.

With renewed focus, I am finding it much easier to plan & develop content for this site and a handful of other current projects.

But I am applying a more objective approach now by paying more attention to audience – a key term for any author, copywriter, and/or marketer.

You may have already noticed the “take my survey” button at right. Although the “Win $25 at Amazon.com” offer has not been quite as enticing as I had planned, the entries are adding up, slowly but surely.

It’s too soon to tell how these numbers will pan out, but I have already found the preliminary data surprising in many cases.

This survey - and many others to come – is a great example of mining data from potential buyers. Like any survey, it’s always tough to interpret the results, but some information is almost always better than no information.

In many ways, your website acts as a “sales funnel.” Just by looking at the statistics from the total life of the site, I can observe some important facts about what content is most popular, what kinds of readers stick around, who will subscribe to the free newsletter, and so on.

I am looking forward to implementing more of these data-intensive methods and sharing the results with you down the road.

For your success, start mining for gold on your website today: look closely at your statistics, setup a survey, poll your email list. Listen closely to your audience and then deliver the goods!

P.S.

Stay tuned for more about my next major product release. And, by all means, take the survey!

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