The Mindful Entrepreneur’s Journey – Part 2


In the first part of this series, I discuss the beginnings of my path as an entrepreneur. For the second half, I focus on my current business model as an internet entrepreneur and provide a glimpse into my vision for the future.

Every entrepreneur takes a different approach to business-building. My intention here is only to offer my work as an example that might inspire you. For that reason, the following article is as much about business modeling as it is a “picture” of my own model…

Finding a Purpose: The Entrepreneur’s Key
I firmly believe that business development and personal development go hand and hand. This is an especially important concept for entrepreneurs. I am my business. The same applies to you.

In my internet startup ebook, I often remind readers that building a business is not just about money. And yet, making money is an important part of being an entrepreneur.

The greatest key to my success in previous and current ventures has invariably been purpose. On a weekly basis, I reconsider and reinvigorate my business plan.

In part 1, I provided my personal purpose as an entrepreneur…

I work to inspire other people to find congruence in personal, spiritual, and financial success. In everything I do, I strive to live congruently, to work with real purpose and intention in my business and personal spheres.

Take a hard look at that statement. The word “I” figures largely. It should be obvious why this is the case. I am the entrepreneur. I am the business.

For most entrepreneurs, the ultimate goal is not self-employment but business ownership. You’ve probably heard the term “passive income streams” countless times. This is exactly the meaning of the term – to disconnect your time (your employment) from your earnings.

With this in mind, I began expanding my entrepreneurial personal statement into a business mission statement. Entrepreneurs are creators, masterminds. Often, we create business operations that take on their own lives.

A business is far more likely to succeed if imbued with its own purpose.

Building a Business: The Entrepreneur’s Creation
With a business mission statement, an entrepreneur can begin developing a complete business profile. The profile can include a variety of things, but here are some essentials with examples from my own business:

  • Name: Mindful Write
  • Purpose: To create and publish information products that enhance lives by promoting personal growth, entrepreneurship, and success achievement.
  • Current Products
  • Future Products
    • Begin Meditation (BETA)
      • Daily meditations and ruminations
    • Various ebook ideas, etc.
  • Revenue Streams
    • eBook sales, Adsense, Amazon Associates, Text Link Ads, Donations, Product upgrades, etc.

Once I started spelling these things out, I could immediately see a picture of my business and ask important questions about its current state and its future growth. Everything points back to my Purpose/Mission. Any time I wonder about an important decision, I look to this statement for guidance.

Periodically, I review the statement itself as I consider what changes might warrant a change to my overall purpose. But usually the cart follows the horse. My actions as an entrepreneur and the development of the business are both guided by the trajectory of purpose. For me, being a Mindful Entrepreneur is about building personal passion into a business that inspires others and improves their lives.

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