While driving to northern California for Father’s Day, I listened to Malcolm Gladwell’s latest book The Tipping Point on Audio CD.
Gladwell has done it again. This time around he looks at social epidemics: who makes them happen, how they work, and why they’re significant.
I can’t think of a single field or industry that couldn’t benefit from Gladwell’s insights in some way. Drawing from sociology, economics, politics, anthropology, psychology, and other interpretive models, Tipping Point sheds light on something we all need to know:
what makes change happen in modern societies? What is the tipping point?
Any other Tipping Point readers out there?
