May

22

The Irresistible Offer

Filed Under General, Marketing Strategy, Online Marketing | Leave a Comment


I am highly impressed with Mark Joyner’s book, The Irresistible Offer. While browsing through the local Border’s this past week, I stumbled upon this powerful book jam-packed with great (make that *essential*) ideas on how to focus any marketing plan.

Only a few pages into Joyner’s book, I was feverishly jotting down important notes about my own marketing methods.

Joyner bases his argument on the classic Domino’s example, showing how the pizza chain built a long-lasting ad campaign around their central slogan “30 minutes-or-less or it’s free!” With many other great examples, the book is a superb read and a great way to rethink any business marketing strategy…

Check this one out soon!

The Irresistible Offer

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